Pricing

What does a Helderburg cost?

A Helderburg costs from $288,200. The starting price is set by body style, then by the options you choose, and reaches $450,000 and beyond for a fully specified commission.

Defender 90 from $288,200 110 Two-Door from $308,408 110 Four-Door from $338,000 110 Double Cab from $389,780 Defender 130 from $406,640
Included as Standard

What the starting price gets you.

Every Helderburg leaves the workshop with all of this. It is a well specified vehicle before a single option is added.

  • 300Tdi turbo diesel
  • Five-speed manual transmission
  • Standard road suspension, comfortable for all-day driving
  • Four-wheel disc brakes
  • Full-grain leather interior
  • Quilting and leather to your own design
  • Air conditioning, heating, power steering
  • Standard Land Rover OEM glass and sound deadening
  • Standard Land Rover OEM door handles, inside and out
  • RadiantCore headlights and Chronos gauges
  • Three-stage paint finish
  • Full nut-and-bolt restoration, numbers kept matching
  • Rear tire carrier, side steps, towing package
  • Seven-year concierge program, unlimited miles
Options

What moves the price up.

From the standard specification, the vehicle is personalized. These are the options that move the price.

  • Mark III.5 turbo diesel, or performance-tuned 300Tdi SV turbo diesel
  • Easy-shift manual, or automatic transmission
  • VectorLine road suspension, full chassis widening, not spacers
  • VectorLine Adventure lifted suspension, with heavy-duty transmission and transfer case, custom propeller shafts, and custom radius arms
  • Six-piston front, four-piston rear custom calipers, cross-drilled and slotted rotors
  • RAFE forged monoblock wheels
  • Aurelian laminated glass and additional sound deadening
  • Seat frames, steering wheel, and console built to the owner's size
  • Upgraded leather grades, including Scandinavian leather
  • Custom paint color, including pearlescent and metallic finishes, mixed to order
  • Rose gold, bronze, black anodized, or billet silver door handles, inside and out
  • Bespoke audio, tuned to the cabin
  • Custom wood flooring
  • Hand-engraved metal cabin components
  • Onboard air system, or dual battery system
  • Panoramic glass roof, sunroof, or retractable power roof
  • Adventure rack, roof rack, or bumper lighting
  • Winch bumper and winch
Many of these are the twelve Helderburg systems. See how each is engineered →

There is no fixed menu. Most things are possible. The final price is agreed before the build begins.

To Reserve
50% deposit
Transport
Not included
Trades
Welcome
Financing
Not offered
Sooner Than a Commission

Not every Helderburg is a long wait.

A fresh commission is built to order and can take up to sixteen months. There are faster ways in. A finished Defender available now can be delivered in as little as two weeks. One already in build reaches you sooner than a new commission. And Defenders taken in on trade are offered as they arrive.

Available Now
Available Now

A small number of Helderburgs are complete now, each individually priced. A finished 90 or 110, already built, with no wait.

Each is inspected, documented, and covered by the seven-year concierge program from delivery.

See What's Available →
In Build Now
In Build Now

We have custom Defenders in the build process now that you can choose from. Reserve one in progress and personalize it before it is finished.

A shorter path to a Helderburg built to your taste, without the full commission timeline.

See What's In Build →
Trade-In Defenders
Trade-In Defenders

Clients often trade in their current Defender when they commission a Helderburg. These come from other builders, not Helderburgs, and many carry a GM V8. We offer them as they are.

We do not recondition them, but we inspect each one and give a full analysis of what it needs. Any remaining manufacturer warranty is transferable.

Join the Trade-In List →
Offered to the list first, before they are public.
Paul Potratz, founder of Helderburg
A Message from Paul

Why I build them this way.

I tried to buy the Defender I wanted, and it did not exist. So I built one for myself. The first person who saw it asked me to build one for him. That is how Helderburg started.

Here is what I believe. A Defender should keep its original chassis and its original engine block, so the numbers still match. That is what makes it real, and it is what holds its value. Most builders skip that. They drop in a crate motor, bolt on a new body, and call it bespoke. Respectfully, that is a kit car.

I build the other way. We keep the original and re-engineer every system around it, by hand, in England, one at a time. It takes longer and it costs more, and I would not do it any other way. A Helderburg is built to be driven every day, and to be handed down.

If that is the vehicle you have been looking for, I would like to hear from you.

Paul Potratz
Founder, Helderburg
Owners

What owners say.

★★★★★ 5.0 on Google · 25 five-star reviews
★★★★★

Paul's eye for detail is incredible. All numbers match and the craftsmanship is extraordinary. I would recommend a Helderburg Defender to anyone. This is arguably the best retro Defender on the market.

Jon Zimmerman
Owner of Telios, Defender 110 · Google review
★★★★★

My dream car has always been a Defender. My experience with Helderburg and Paul has been wonderful. The attention to detail, the lush interior, the beautiful paint, everything perfectly exquisite. My Defender is the most beautiful and fun to drive heirloom, ever.

James C. Goodfellow
Owner of Brewster, Defender 90 · Google review
★★★★★

After an exhaustive search for a bespoke build I chose Helderburg. I drove dozens of Defenders, Land Cruisers, Broncos and Scouts. Helderburg by far was the best. They delivered an upgraded, numbers matching Defender, which is rare. Don't be fooled by the shortcut builders that slap an LS in these rigs and call it bespoke.

Matt Epps
Owner of Centurion, Defender 90 · Google review
★★★★★

I just recently received Moxey. The power and performance is far more than I expected from a turbo diesel, and the exhaust sound is fantastic. It is an experience. This is my second Defender. The other was built by another company, and the gear shifting of my Helderburg is just on another level. It really is a joy to drive.

Mike Parsons
Owner of Moxey, Defender 90 · Google review
★★★★★

While shopping for Defenders, I looked at several builders. After visiting and seeing Helderburgs in person, it was clear their quality far surpassed anything else I had seen. They take a while to make, but that is because each one is custom and of the highest quality. Well worth the wait.

Chris Jagers
Owner of Ragnar, Defender 110 · Google review
The Process

How to commission a custom Defender.

Five steps, from first call to delivery.

1
Talk to Paul. A call or a visit to Haldenmere. You tell him what you want. No obligation.
2
Agree the specification. Body, color, drivetrain, and options. The price is set and firm.
3
Reserve your build. A 50 percent deposit reserves your place.
4
We build it. By hand in England, one at a time. Up to sixteen months for a fresh commission.
5
Delivery. Your Defender is delivered, and the seven-year concierge program begins.
Before You Buy

Twelve questions, answered.

The questions most people ask before buying a classic Defender, answered plainly.

  • A commission starts at $288,200 for a Defender 90, $308,408 for a two-door 110, $338,000 for a four-door 110, $389,780 for a Double Cab, and $406,640 for a 130. Fully specified, a commission reaches $450,000 and beyond. The price is firm and agreed before the build begins.

    Schedule a meeting →
  • A complete, well specified vehicle. The 300Tdi turbo diesel, a five-speed manual, standard road suspension, four-wheel disc brakes, full-grain leather, a three-stage paint finish, a full nut-and-bolt restoration with matching numbers, and the seven-year concierge program. Nothing on the standard list is an added cost.
  • Engine, suspension, brakes, wheels, glass, cabin fitment, paint, and personalization. Everything from the Mark III.5 turbo diesel and VectorLine suspension to hand-engraved metal and a retractable roof. The full range is set out on this page.
  • A classic. Every Helderburg is built on an original Defender, twenty-five years or older, kept numbers-matching. It is a re-engineering of the original, built to be driven every day.

    Watch Paul explain this →
  • A restomod usually means a replacement body on a new chassis with a crate motor, no longer numbers-matching. A Helderburg keeps the original chassis and engine block and re-engineers the systems around them. Not a restoration, not a restomod. Respectfully, a restomod is a kit car.

    Watch Paul explain this →
  • The 300Tdi turbo diesel is standard. Two upgrades are offered: the Mark III.5 turbo diesel and the performance-tuned 300Tdi SV. Manual or automatic. New commissions are turbo diesel only. If you are set on a GM V8, the trade-in Defenders we take in and offer for sale often have one.

    Explore the turbo diesel engine →
  • Composed. With the VectorLine suspension, full chassis widening and not spacers, the body roll a classic Defender is known for is engineered out. Flat through on-ramps, settled at highway speed, comfortable on long drives. Power is not the point, composure is.

    Watch Paul explain this →
  • Two weeks to sixteen months, depending on where you begin. A fresh commission sits at the longer end. A Defender already in build, available now, or taken in on trade can be far sooner.

    See what's available now →
  • A 50 percent deposit reserves the build. Transport is not included. Trades are welcome. Financing is not offered.
  • Helderburg does, and travels to the vehicle. A mechanic comes to the owner rather than the owner bringing it to a shop. There is a direct line to the workshop, and original parts remain available for life.
  • Yes. Many clients trade in a Defender from another builder, often with a GM V8, toward a Helderburg. Trades are welcome, and we also offer those Defenders for sale as they are.

    Join the trade-in list →
  • A conversation with Paul, at Haldenmere or by phone. Together you agree the body, color, drivetrain, and options, then build one Defender at a time.

    Schedule a meeting →
Begin

Begin with a conversation.

When the figure makes sense, the next step is a call. No configurator, no obligation in asking. Paul answers personally.

The Direct Line
Answered personally, the same day.
Begin a Commission