Past Commission • Not for Sale

Ashcomb · A Custom Land Rover Defender D90 A re-engineered classic Defender 90. Featured here as a reference. Not for sale.

A featured past commission. Shown here as a reference for what a Helderburg can be.
The Commission

In 1999, an English estate purchased this Defender 90 as a working tool, not a future collectible.

It lived the sort of useful, unremarkable life that most vehicles do—until Helderburg brought it into the Works and recorded it as a formal commission within the Helderburg lineage. Ashcomb is the result: an estate-born D90, now composed as an heirloom object for its next custodian

The color is drawn from a quiet piece of royal history. Inspired by Queen Elizabeth’s love of deep tree greens, the tone was then refined by eye, not by formula, with just enough metallic to feel alive in the light and nearly black in shade. It is often mistaken for British Racing Green, yet it is not; it belongs to Ashcomb and two earlier commissions alone. With this build, the color is retired permanently—never to appear on another Helderburg.

Beneath that restrained surface, every mechanical element has been reconsidered. The drivetrain was rebuilt from the engine block up, the suspension recalibrated for precision rather than drama, and the steering and shift action shortened to feel deliberate and exact. There are no wheel spacers, no stack of catalog parts—only components designed or specified by Helderburg for this platform. The stance reads instantly as Helderburg because it was engineered that way, not staged that way.

Inside, Ashcomb carries dense-grain Scottish leather in a muted, dark brown chosen to age with dignity rather than trend. The analog gauges with integrated LED clarity, the hand-made wood and aluminum steering wheel, Italian Alcantara headliner, and future high-fidelity audio system tuned to both cabin and client each serve one intention: to create a Defender that feels settled the day it leaves, and more correct with every passing year.

Every line above is the result of upgrades engineered in-house, found in no other custom or restomod Defender in the world.

See Helderburg's Proprietary Upgrades
The Build Film · From Paul

Paul walks around Ashcomb the way every Helderburg is meant to be seen.

Step back ten feet. Then twenty. Study the seams. The paint. The exhaust note. The interior. By the end you will know what to look for, and how to compare any custom Defender build.

Ashcomb build film thumbnail

Filmed at Haldenmere · The Ozarks

Four Styles, One Custom Process

A Helderburg is not one look. It is your own.

Ashcomb is one direction. Every Helderburg is custom, designed around the owner rather than chosen from a catalogue, and most commissions draw from one or two of these four. The expedition build is the one most people picture first. It is only the beginning of what a custom Defender by Helderburg can be.

Why a Helderburg Drives Differently

The difference is not cosmetic alone.

The architecture itself has been re-engineered. If you want the full picture of what is under a Helderburg before you speak to Paul, two doorways.

The Twelve Systems

Ashcomb carries twelve proprietary Helderburg systems, found in no other restored, custom or restomod Defender. The drivetrain on the original block. A suspension with the body roll engineered out, widened at the chassis, not with spacers. A cabin built for the eighth hour, not the first.

See Helderburg's Proprietary Upgrades →

Three Approaches. Only one is a Helderburg.

A classic Defender can be restored, restomodded, or re-engineered. A restomod replaces the body and drops in a GM V8 crate motor, no longer numbers matching. Respectfully, a kit car. A Helderburg keeps the original chassis and block, and re-engineers everything else.

What is a Helderburg →
Past Commissions

Every one built once. None of them again.

Ashcomb is one of many. Each Helderburg is built for a single owner, then never repeated. A few of the commissions that came before.

Films

See more, by the way you like to watch.

More than a hundred films. The drives, the walk-arounds, the honest questions, and the quieter moments. Start wherever you like.

The Drive No Destination, Just the Ozarks
No Destination, Just the Ozarks

A typical Sunday in the Ozarks: no destination, just a Helderburg drive beyond the pavement, where adventure is measured by where you’re willing to go.

The Helderburgs Rocco: The Boldest Helderburg Yet
Rocco: The Boldest Helderburg Yet

Rocco is the moment you realize a classic Defender can be both unapologetically bold and quietly refined.

The Questions Restored Land Rover Defender Review: Sarge
Restored Land Rover Defender Review: Sarge

Take a front-row seat as Paul Potratz, founder of Helderburg, takes you on a spirited test drive of “Sarge”—a fully restored Land Rover Defender 110 that redefines what it means

From Paul Presence | Sundays at Haldenmere
Presence | Sundays at Haldenmere

A single handcrafted Leica lens, one trip to Italy, and a reminder that character outlives perfection. Step inside the story of presence, imperfection, and choosing the few objects that truly matter.

More than one hundred films. All the custom Defender questions answered.

Watch the Films

Ashcomb stays with the family it was built for.

A few Helderburgs are available now, ready sooner than a full commission. Or begin a commission in Ashcomb's spirit, with a color of your own.

See the Helderburgs Available Now
A Direct Line to Paul

The next Helderburg will be built around you.

If Ashcomb stirred something, the next conversation is about your Helderburg. Ask anything, about a build in progress now or a commission of your own. Paul reads every message and answers personally.

Paul Potratz · Founder, Helderburg · Twenty years in automotive marketing · Featured in the Wall Street Journal, Robb Report, Road & Track, Carscoops, and the Collector Car Podcast

Contact Paul Directly