Helderburg Journeys
A driving Force: Interview with Paul Potratz of Helderburg
Helderburg featured at Dream Escape. Step inside the world of Helderburg, where Paul Potratz channels his lifelong passion into creating bespoke Land Rover Defenders—each a unique masterpiece of British heritage and modern luxury. Discover how meticulous craftsmanship and personal storytelling combine to deliver more than a vehicle: experience rolling works of art designed for adventure, connection, and a life well lived.
Helderburg in Park City: Stories, Craftsmanship & First Impressions
Discover timeless design, heartfelt stories, and the unforgettable craft of Helderburg. Watch how first impressions create lifelong memories and adventure.
Bring the Helderburg Experience to Your Business
Helderburgs aren’t just classic Defenders—they’re rolling works of art that attract attention wherever they go. Hosting them creates an instant spectacle and elevates your business by associating it with a brand celebrated worldwide for exclusivity, craftsmanship, and heritage.
Helderburg Collector’s Preview II
Franklin, Tennessee | November 15, 2025 Preview select Helderburg builds not shown publicly and more.
Helderburg Unveils the “Winston Churchill” Defender 130
Helderburg featured at GadgetVoize. This one-of-a-kind vehicle, a numbers-matching heirloom, was meticulously crafted for a returning client’s growing collection and is designed to embody the resilience, sophistication, and enduring legacy of its namesake.
Helderburg is advancing the personalized car ownership experience
Helderburg featured at Luxus.vz. In a market environment where rapid growth often erodes authenticity and exclusivity, Helderburg has chosen to protect the very foundation of its name.
Helderburg: The art of the custom Defender
Helderburg featured at This Is British. Helderburg has distinguished itself with a radical choice: not growth for the sake of growth, but staying true to craftsmanship, heritage, and exclusivity.
Fewer Things, Better Things: Paul Potratz and Helderburg’s Long Game
Helderburg featured at Atlantic Saints. The Rolex Daytona was once the watch nobody wanted. Dealers would throw it in for “a couple hundred bucks” to good customers. However, what the market ignored has become the thing everyone now covets.
5 Reasons the Helderburg is the Ultimate Adventure Vehicle
Looking for the perfect adventure vehicle? The Helderburg isn’t just built to handle rugged trails and city streets with ease—it’s crafted to last a lifetime and turn heads wherever it goes. In this video, we break down the top five reasons why the Helderburg stands out from the crowd—and why it might just be the only vehicle you’ll ever need for your adventures.
The Art of Slowing Down
You won’t believe what Paul discovers when he stops chasing numbers and starts chasing memories. Ready to see what slowing down really feels like?
Off-Grid Montana Adventure in a Helderburg Defender
Experience what it means to disconnect in style and explore how a Helderburg Defender transforms the journey into something unforgettable.
Dragan: The Ultimate Diesel Land Rover Defender By Helderburg
Helderburg featured at OffRoadXtreme. There’s nothing quite like a Land Rover Defender, especially when it’s reimagined by Helderburg Defenders.
How Specialist Restorer Helderburg Is Reimagining Vintage Defender Ownership
Helderburg featured at JustLuxe. Helderburg continues to set the benchmark at a time when vintage Land Rover Defenders are more sought-after than ever for restoration.
Helderburg Transforms Luxury Auto Sales with Curated Client Vision
Helderburg featured at The Best Address. Helderburg, the acclaimed creator of bespoke, vintage Land Rover Defenders, is pioneering a new era in ultra-luxury automotive acquisition.
US luxury manufacturer Helderburg customizes the Defender for affluent customers.
Helderburg featured at Tick-Talk. “Only real lovers of vintage Land Rover Defender will receive a Helderburg Defender tailored by Helderburg in the future,”
No Wait. No Compromise. Own “Bruno” the Helderburg Classic Land Rover Defender Today
SOLD – Skip the wait—Bruno, a Willow Green Helderburg Defender with performance upgrades and luxury detailing, is ready for immediate delivery and new adventures.
Why Are Old Land Rovers So Expensive?
Helderburg featured at Slashgear. If you’ve ever done a double-take at a six-figure listing for a decades-old Land Rover Defender, you’re not alone.
Helderburg Redefining the Art of Bespoke Defenders Restorations
Helderburg featured at VUE Atlanta. In a world where automotive restoration is often driven by profit, Helderburg stands apart as a brand built on passion, craftsmanship, and an uncompromising commitment to quality.
The Helderburg Classic Land Rover Defender Lifestyle
Where Timeless Design Meets Modern Luxury Experience the Helderburg Classic Land Rover Defender Lifestyle—a world where timeless design meets modern luxury. Discover how Helderburg transforms vintage Land Rover Defenders into highly collectible, investment-quality vehicles, blending British craftsmanship with luxurious interiors made from the finest materials. Introduction The Helderburg Classic Land Rover Defender lifestyle is more than
Can You Flat Tow a Classic Land Rover Defender Behind an RV?
While Jeeps are often the go-to choice, many adventurers and vintage car enthusiasts wonder: Can you flat tow a Classic Land Rover Defender behind an RV?
Classic Defender Trucks: The Enduring Legend of Land Rover’s Off-Road Icon
Few vehicles command the reverence and global recognition of the classic Land Rover Defender truck.
The Guilt No One Talks About, Do You Feel It Too?
In a world obsessed with productivity, have we forgotten how to simply be? This short film is a reflection on time, presence, and the quiet moments that often go unnoticed—but mean the most. Through morning light, unhurried walks with Lucy, and stillness in nature, we explore the quiet rebellion of slowing down in a fast-paced
What Does a Quiet Sunday Say About You?
If you’re seeking a more intentional rhythm to your days, I created a journal starter that may help. I call it Write the Life You Want—a guided space for reflection, clarity, and shaping your life with purpose. Because the legacy we leave begins with the thoughts we give ourselves time to write down.
Classic Land Rover Defender gets battle-ready upgrades
Helderburg featured at CarExpert. Land Rover Defender restomods don’t get much tougher than this – the armoured, weaponised Helderburg Bellatrix.
The Unmatched Legacy of the Land Rover Defender: From Post-War Icon to Modern Marvel
Revered for its uncompromising durability, legendary off-road prowess, and distinctive design, the Defender’s story is one of continual evolution—bridging the gap between utilitarian necessity and modern luxury.
Helderburg: Reinventing the Classic Land Rover Defender with Bespoke Luxury
Helderburg featured at Signe. If you’re a fan of automotive craftsmanship, rugged British heritage, and ultra-luxurious custom builds, then Helderburg should definitely be on your radar.
Ultra-Wealthy Prep for ‘End-of-Days” with Luxury and Technology
Helderburg featured at The Best Address. The article dives deep into this burgeoning industry, showcasing how high-end businesses are helping affluent individuals safeguard their families and assets while preserving their quality of life.
MSN: Check out this armoured Land Rover Defender
Helderburg featured at MSN: Meet Bellatrix: a modified and armoured Land Rover Defender with enough gadgets to ensure that it wouldn’t look out of place in the next Bond movie.
Elevated Magazine Podcast with Helderburg
In a recent discussion on the Elevated Podcast with Jud Bardwell, Paul shared the story behind Helderburg’s creation and its unique approach to restoring the iconic Defender.
Woah! Check out this armoured Land Rover Defender
Helderburg featured at BBC TopGear. Heck, it even has a smoke screen system. And yes, we can hear your jokes about that from here…
Timeless, Not Trendy With Paul Potratz: Ducati Motorcycles
Timeless, Not Trendy: Dive into Paul Potratz’s Ducati Obsession Paul Potratz, known for his Land Rover Defenders, unveils another passion: Ducati motorcycles. In his recent video, “Timeless, Not Trendy With Paul Potratz: Ducati Motorcycles,” Potratz shares his personal collection of these Italian masterpieces, exploring their rich history and the thrill of the hunt for these
The Timeless Appeal of the Classic Land Rover Defender: A Journey of Adventure
Embark on a journey through time with the classic Land Rover Defender, a symbol of rugged independence and unparalleled adventure. For decades, this iconic vehicle has captured the hearts of explorers and adventure-seekers around the world with its unmatched off-road capabilities and enduring charm.
First Drive: These Land Rover Defender Restomods Deliver Double the Power and All the Original Charm
Helderburg featured at Robb Report. Based in Sharon Springs, N.Y., Helderburg Defenders reimagines the 90, 110, and 130 model variants, but insists the engine remains diesel.
A Childhood Passion, Forged into a Luxury Brand
Helderburg featured at AutosCommunity. Imagine a 300-acre farm in Upstate New York, not as a place of crops and livestock, but as a sanctuary for automotive artistry. This is Helderburg, where vintage Land Rover Defenders are reborn as $400,000+ works of rolling sculpture.
Explore Old Land Rover Defenders for Sale: Unleash a Legacy of Adventure
For those who hear the call of untamed paths and cherish the thrill of exploration, our collection of Old Land Rover Defenders for sale isn’t just about acquiring a vehicle—it’s about embracing a lifestyle brimming with adventure and timeless class.
Classic Land Rover Defenders for Sale: Embark on Timeless Adventures with Helderburg
There’s an indescribable allure to a Classic Land Rover Defender. It’s more than just a vehicle; it’s a time machine that transports you to an era of rugged exploration and unbridled adventure.
How much do you think this Land Rover Defender costs? (+ video)
Helderburg featured at NEWSAUTO. A previous generation Land Rover Defender carries history but has also created its own value. Value that can become very expensive.
Helderburg – One-of-a-Kind Land Rover Defenders
Helderburg featured at Elevated Magazines. Helderburg, an exciting new company restoring British Solihull-built left-hand-drive Land Rover Defenders, was born from a passion of hobbies and an interest in converting vintage Land Rover Defenders into luxurious daily drivers.
Helderburg, restauration de luxe de Land Rover Defender
Helderburg featured at Luxe Infinity. Dans l’univers des restaurations de Land Rover Defender vintage, une entreprise se distingue par son savoir-faire inégalé et son sens du détail hors pair : Helderburg.
Keep Warm and Carry On: Helderburg Defender Is the Perfect Winter Ride
Helderburg featured at Road & Track. The original Land Rover Defender has passed from utility to luxury—with prices to match.
World’s Most Expensive Land Rovers?
Helderburg featured at The Best Address. The exciting new company behind the world’s most expensive vintage Land Rover Defender restorations, with projects often exceeding $400,000 USD.
What Is A Helderburg?
See the reactions—past clients, new clients, and new friends, all experiencing Helderburg first hand. Find out more about What Makes a Helderburg? Discover the world of Helderburg – a name that stands for more than just a vehicle. Imagine the craftsmanship of a custom-made English shotgun or the timeless value of a Rolex, and you
These Helderburg Defenders For Sale Combine Modern Luxury & Off-Roading Legacy
Helderburg featured at duPont Registry. Automotive luxury excellence meets off-roading legacy.
Most Luxurious Land Rovers Ever?
Helderburg featured at Autos Community Dubai. Helderburg is an exciting new company restoring British Solihull UK-built left-hand drive Land Rover Defenders. Based on a 300-acre farm in Upstate New York, Helderburg has exploded since launching in 2020, disrupting the vintage restomod Land Rover industry.
Defender som besættelse
Helderburg featured at Bursd.com. Geografisk er vi i staten New York, firmaet hedder Helderburg, et forholdsvis nyt foretagende, der har forvandlet en hobby, til noget der ligner en besættelse eller specialitet, og selv om vi er i USA, handler det om to biler. Porsche 911 og Land Rover – men det er kun Land Rover Defender der kan bruges.
World’s Most Expensive Land Rovers – Helderburg
Helderburg featured at automobilemagazine.com.tr. Helderburg, an exciting new company restoring British Solihull UK-built left hand drive Land Rover Defenders.
Picture of the Week : Most luxurious Land Rover Defender ever?
Helderburg featured at fleet.ie. Helderburg is a new company restoring British Solihull UK-built left hand drive Land Rover Defenders. Based on a 300-acre farm in Upstate New York, Helderburg has since launching in 2020 excelled in the vintage restomod Land Rover industry.
Jaw-dropping $400,000 Land Rover Restorations
Helderburg featured at abrbuzz.co.za. Helderburg, an exciting new company restoring British Solihull UK-built left hand drive Land Rover Defenders.
Paul tager 3 millioner for at bygge en Land Rover om
Helderburg featured at Boosted.dk. Paul Portraz er ikke som folk er flest. Siden 2020 har han bygget Land Rover Defender-modeller om for millioner af kroner. En enkelt bil kan tage 3.000 timer.
This Is How a Defender Ends Up Costing $400,000 and Getting Thumbs up Everywhere It Goes
Helderburg featured at Autoevolution.com. The newly founded firm restores left-hand-drive Land Rover Defenders built in Solihull, UK, with an out-of-this-
Are these the most luxurious Land Rovers ever?
Helderburg featured at Wallpaper.com. East Coast Land Rover specialists Helderburg are committed to the very best, transforming the classic British utility vehicle into bespoke individual creations.
Magnus D130 Driving in the Snow
Driving Magnus D130 in the snow. See more of this Defender D130 here. Step into the serenity of winter with the Magnus D130 Driving in the Snow video. Watch this beautifully crafted Defender glide across crisp white landscapes, where power meets grace and adventure meets tranquility. Feel the steady confidence of true craftsmanship as the
Helderburg Mark 3.5 Engine
Helderburg Mark 3.5 Engine is now available. See this engine on this D90. Experience the Power and Magic of the Helderburg Mark 3.5 Turbo Diesel Engine For classic Land Rover Defender enthusiasts, the allure of timeless design often comes with a compromise: sluggish performance. When Helderburg was founded, the mission was clear—address every known issue
Paul Potratz: What a Defender Means to Me!
Paul Potratz talks about what a Helderburg Defender means to him.
Beyond the Build: Paul Potratz and the Art of Creating Timeless Helderburg Defenders
Helderburg on duPont Registry:
Helderburg’s meteoric rise is a testament to Paul’s unwavering commitment to quality, craftsmanship, and his passion for creating something that goes beyond mere vehicles.
What Makes a Helderburg?
Classic custom Defenders that are modern, iconic, and simply timeless.
Why I Drive a Helderburg Classic Land Rover Defender
Discover what drives Paul’s passion for timeless elegance in his latest video, ‘Why I Drive a Helderburg Defender.’
How to Buy a Smog-Compliant Classic Land Rover Defender for California
Dreaming of owning a timeless Classic Land Rover Defender but worried about California’s strict smog laws? You’re not alone. The good news is that owning a smog-compliant Classic Land Rover Defender in California is not only possible but is a hassle-free process when you commission a custom Helderburg Defender.
The Land Report: Helderburg Defenders: Luxury Restored Land Rover Defenders
Helderburg featured in The Land Report Magazine… Some think of it as the Out of Africa vehicle; others as the model of choice for the Australian Outback. We think of classic Land Rover Defenders as timeless treasures that are adept motoring over the peaks of the Colorado Rockies, cruising the sandy tracks of the Pine Barrens of Georgia or parked at the Maroon Creek Club in Aspen.
Rugged Elegance: The Land Rover Legacy
From the moment I turned the pages of my first National Geographic magazine. The images of distant lands, exotic animals, and untamed wilderness. But there was something else in those pages that caught my young eye and never let go – the Land Rover Defender.
Vintage Land Rover Defender for Sale
At Helderburg, we don’t just sell cars; we breathe new life into legends. Our passion lies in restoring vintage Land Rover Defenders, transforming them into modern masterpieces while preserving their classic soul.
Paul Potratz Photographing a Leica Black 110 Defender
Watch Paul Potratz photograph this is 110 Defender Restoration by Helderburg. Photos, price, specs and more video coming soon.
3 Custom Land Rover D90 Defenders
Three of our favorite rugged D90 Defender restorations by Helderburg. Options like roof lights, racks and soft tops are on display with the drone footage in this rocking video.
What happens when you combine a Porsche and a Defender?
Paul Potratz talks about how to enjoy a Porsche and a Defender in this video as he drives Finley the 1972 Porsche 911. Watch and listen to this 911.
Driving Max the D90 Soft Top Defender
Take a drive with Paul Potratz in Max, the Defender D90 soft top down back roads and enjoy it’s classic good looks.
Test Drive Cicero the 110
Take a drive with Paul Potratz in Cicero, the Defender D110 and see and hear what it is like to drive a Helderburg.
Driving Otto the D90 Defender
Take a drive with Paul Potratz in Otto, the custom Defender D90 soft top with the top removed for a truly exhilarating trip.
Are Old Defenders Hard to Drive?
One of the top three questions I’m frequently asked by prospective buyers looking to Commission a Custom Land Rover Defender from Helderburg: “Are old Defenders hard to drive?” The answer might surprise you.
Rare D90 SVX Land Rover Defender Review
Check out this very special Land Rover Defender 60th Anniversary SVX by Helderburg. It is one of only 3 SVX Defenders in the US out of 300 worldwide. Paul Potratz shares all the special details of this build in this video review.
What’s My Favorite Car?
Can you have just one favorite car? Watch this video to find out what Paul Potratz’s favorite car is.
Custom Land Rover Defender for Sale: The Ultimate Guide
If you’re in the market for a custom Land Rover Defender, you’re in the right place. Land Rover Defender has been around since 1948, and it’s still one of the most popular and versatile vehicles on the market. Custom Defenders are becoming increasingly popular, with many companies offering bespoke builds to suit any taste and
Gear Review: Nicks Boots
Watch Paul Potratz’s extended review of Nicks Boots including the Urban Logger Boot and the Robert Boot.
What’s the Benefit of Owning a Defender?
Listen to Paul Potratz’s five benefits of owning a restored Classic Land Rover Defender.
Helderburg Defenders’ Tesla-Powered EV Classic Land Rover Defenders
Helderburg Defenders, renowned for their bespoke craftsmanship and attention to detail, have embarked on an electrifying journey. Offering an exceptional range of EV Vintage Land Rover Defenders, Helderburg seamlessly merges…
Get Your Dream Ride with a Custom Land Rover Defender for Sale
If you’re in the market for an off-road vehicle that can handle any terrain, the Land Rover Defender is a top choice. But why settle for a standard model when you can have a custom Land Rover Defender for sale? With a custom Defender, you can have a ride that perfectly suits your needs and
Filson Travel Kit Review
Watch Paul Potratz review of the Filson Rugged Twill Travel Kit.
How to Make Your Car Paint Shine Like Glass
Watch this video with Paul Potratz and learn how to make your paint shine like glass when you polish your car.
What is a Land Rover 300TDI Engine?
The Land Rover Defender 300tdi engine was a superior design for several reasons.
Classic Land Rover: Daily Driver or Off-Roader?
The Classic Land Rover Defender: It’s a classic SUV that has stood the test of time and continues to be the ultimate adventure and daily driver.
Filson Mackinaw Wool Bibs Review – Are They Worth the Investment?
Are Filson Mackinaw Wool Bibs worth the investment? In this video, Paul Potratz takes a look at some of the pros and cons of the bibs and if they’re worth the money.
Gear Review: Filson 48 Hr Tin Cloth Duffle Bag
Watch Paul Potratz’s extended review of the Filson 48 Hr Tin Cloth Duffle Bag.
Engine Option Swaps
When it comes to customizing your Land Rover Defender, one modification that’s becoming increasingly popular is swapping out the original diesel or gasoline engine for a LS V8 motor.
What are the Differences of a Gasoline vs a Diesel Motor Vehicle?
When it comes to choosing the right engine for your ride, you might be wondering what all the fuss is about diesel engines.
A Short Story About Land Rover Defender
Once upon a time in a land far, far away, there was a rugged and reliable vehicle known as the Land Rover Defender. It was a vehicle that could go almost anywhere and do almost anything.
Why Are Land Rover Defenders So Expensive
Vintage Land Rover Defenders are considered by many to be not only highly desirable vehicles, but also excellent investments.
Eagle Adventure with Albert the D90 Defender
Take a drive with Paul Potratz in the snow in Albert, the Defender D90 to capture photos of Eagles.
The History of Land Rover Defender
The Land Rover Defender is an iconic and much-loved vehicle that has a rich history spanning over 70 years. Its origins can be traced back to the post-World War II period.
Driving Centurion the D90 in the Snow
Take a drive with Paul Potratz in the snow with Centurion, the Defender D90. Watch and listen for engine sounds.
Gear Review: Filson Mackinaw Wool Packer Coat
Watch Paul Potratz’s first reaction to this Filson Lined Mackinaw Wool Packer Coat.
Driving Enzo the D130 on Snowy Trails
Take a drive with Paul Potratz on some snowy trails in Enzo, the Land Rover Defender D130. Watch and listen for engine sounds.
Gear Review: Filson Mackinaw Wool Cruiser Jacket
Watch Paul Potratz’s first reaction to this Filson Mackinaw Wool Cruiser Jacket.
1972 Porsche 911 RS-Style Leaf Green 2.8L
Paul Potratz takes this 911 out of the garage for an exhilarating drive. This Porsche 911t was a 2.5 year complete nut and bolt build to make it quite possibly the fastest and best handling long hood Porsche in existence that still looks like a classic 1972 Porsche Long Hood (on the exterior).
A Pure Driving Experience
Take a ride with John in his classic Defender 110 and learn what makes him so passionate about Defenders.
Maine Moose Adventure
Paul Potratz and Mike take a trip to Maine in the Sprinter to take pictures of moose. They are hoping to see a mother and calf. Watch to the end to see if they reach their goal.
Gear Review: Filson Aberdeen Jacket
Watch Paul Potratz’s first reaction to this Filson Aberdeen Work Jacket. It’s different, it’s unique and it’s oil finish wax cotton. If you like your Filson Short Tin Cruiser then you will also like the Aberdeen Work Jacket.
Rare D110 3 Door Land Rover Defender
A Rare D110 3 Door Land Rover Defender with a soft top. See the details here.
D110 Double Cab Making a Splash
This D110 Double Cab Soft Top Defender makes a splash on this early spring drive.
Shooting Sportsman: A Defender for the Uplands
Helderburg featured in Shooting Sportsman Magazine… Meet Elizabeth. Yes, as the color and make hint, “she” is named in honor of Britain’s queen. The Land Rover Defender, upon which Elizabeth is based, and the Monarch have enjoyed almost equally long reigns, and both could be called classics. But this Elizabeth was disassembled and rebuilt from the gravel up.
Winter Waterfall Adventure
Paul Potratz and Mike take a drive in Enzo the D130 Land Rover Defender and then hike through snow and ice to get some great photos of waterfalls on this adventure.
Classic D130 Driving in the Snow
Magical drive in an unrestored, original patina Classic Defender D130. It’s just a lot of fun to drive.
The Craftsman: Vincent at BML
Watch the tour of BML Tool & Mfg with Vincent and Paul and discover the craftsmanship in these precision rifles. Watch the Video
Norton Country Ride
An Autumn day and country roads is the perfect setting for a ride on the orange Norton Commando 750.
D130 Enzo Autumn Drive
An Autumn day and country roads creates the perfect setting for a drive in Enzo the D130 Defender. Enjoy the ride and the view.
Porsche 911s Bahama Yellow Autumn Drive
A fall day and twisty roads is the perfect setting for a drive in the 1969 Porsche 911s. Watch and listen to the 911 sounds.
D110 Elizabeth Mountain Adventure
We recently did some roof top tent camping in our Land Rover Defender D110 Elizabeth. We also stopped into Peter Limmer and Sons Custom Hiking Boots in Intervale NH.
Vrboska: Cooperstown Journey
A journey in Vrboska the D90 Soft Top Defender to Cooperstown with the top off. A peaceful valley Sunday.
Pheasant Shoot in South Dakota
I’m excited to be sharing my first blog post with you since starting Helderburg. I just returned from a pheasant hunt in South Dakota and what a fabulous experience— even if you’re not a hunter. I have been asked what my favorite part was and I have to say, it was seeing the hunting dogs