Paul Potratz’s recent Business Insider feature shows how a health scare pushed him to swap a packed calendar for a slower, design‑driven life at Helderburg. In the as‑told‑to essay by Kelly Burch, he describes selling his companies and turning a private obsession with British trucks into a business that builds heirloom Defenders and long‑term friendships.

As featured on BBC TopGear, Rocco is a Helderburg Defender commission that keeps its original turbodiesel while being re‑engineered from chassis to cabin.

As featured on Motorious, Rocco is a Helderburg Defender 110 commissioned by a Nashville father and son, engineered as a future heirloom with numbers‑matching foundations and reimagined systems

Featured in Automoto.it, Rocco exemplifies Helderburg’s design philosophy: preserving mechanical authenticity while refining every detail to luxury standards.

Featured in OffRoadXtreme, Vesper represents Helderburg’s approach to commission design: Bentley-inspired refinement built upon honest Defender bones.

Featured in Carscoops, Rocco demonstrates Helderburg’s approach: a father-son commission built around re-engineered systems, not chased horsepower.

When a father and son from Nashville asked for a daily driver worthy of becoming a future heirloom, Helderburg answered with Rocco—a re‑engineered turbo diesel Defender 110 that feels as inevitable as it looks, first revealed in detail by Driving News.

The Byzek commission earned recognition from The Coolector as “espionage-grade elegance”—a shape-shifting Arctic Grey D110 with fully in-house engineered systems. Discover why this build represents a definitive pivot point for Helderburg.

Diesel Army takes a detailed look at Vesper, a $450,000 Helderburg commission that fuses diesel Defender utility with Bentley-inspired calm for a client in Big Sky.

OffRoadXtreme’s feature on Arvon reveals how a $393,000 one-of-one diesel Defender D110 became a family’s coastal, four-season companion instead of a fragile showpiece.

The Helderburg Byzek appears in Lux & Passions as a rare commission that fuses Bond-inspired elegance, Arctic Grey drama, and grand-touring calm into a single mission-ready Defender.

As first reported by iamsport, Vesper is the rare Defender that still fits sheets of plywood while wearing a Bentley-inspired dark sapphire blue suit.

Joe’s Daily recently spent time with Byzek D110, a one-of-one Helderburg commission that quietly moves the Defender beyond “restomod” language and into coachbuilt territory.

Country Life’s latest Glovebox column highlights Arvon, a one-of-one Hamptons-inspired Helderburg Defender that unites vintage Porsche performance with New England coastal luxury.

Motorious recently profiled Osprey, a one‑of‑one Defender D90 authored for mountain winters, 520 lb‑ft of diesel torque, extended range, and a retired exterior color.

When a Defender D90 stops being “a build” and becomes a benchmark, you get Helderburg Osprey. Engineered for extreme mountain terrain, deep winter and long‑range motorway travel, this one‑of‑one commission blends 520 lb‑ft of diesel torque, up to 28 mpg and over 3,000 hours of development. It’s the rare Helderburg that even its creator wouldn’t change.

Arvon is a one‑of‑one Helderburg D110 soft‑top: a $400,000 diesel Defender built over 3,000 hours for a Hamptons family, engineered to idle on hot sand and cruise all year.

Vesper is a Bentley‑inspired Helderburg Defender D110, reborn from an architect’s workhorse into a Dark Sapphire Blue luxury tool now profiled in depth by Autoevolution.

Helderburg’s armored Defender Bellatrix, with electrified handles, steel protection and smoke‑screen capability, is featured in The Wall Street Journal’s look at ultra‑luxury security.

On the Collector Car Podcast, Helderburg’s founder explains how 25‑year‑old Defenders become one‑of‑one commissions—diesel power, UK craftsmen, and a life‑first design process.

Helderburg’s Signature Headlight System fixes a 70‑year‑old Defender safety flaw: narrow beams that ignore the road’s edges. Using proprietary optics and Side Beam Projection, it expands peripheral visibility, reduces glare for oncoming drivers, and becomes standard on all Helderburg commissions from summer 2026.

Helderburg’s Signature Headlight System fixes a 70‑year‑old Defender safety flaw: narrow beams that ignore the road’s edges. Using proprietary optics and Side Beam Projection, it expands peripheral visibility, reduces glare for oncoming drivers, and becomes standard on all Helderburg commissions from summer 2026.

MSN spotlighted Arvon to ask why a family would spend nearly $400,000 on a classic Defender. The answer is a one‑of‑one Helderburg build: a 3,000‑hour, four‑season Defender 110 with a numbers‑matching diesel, coastal‑luxury interior, and engineering meant for decades of real use.

Arvon is a one‑of‑one Helderburg Defender 110 soft top that took over 3,000 hours to build for a coastal family who wanted the ultimate four‑season Defender. Featured by Carscoops, it pairs a rebuilt numbers‑matching 2.8‑liter turbo‑diesel with bespoke cooling, High Pearl Metallic Blue paint, and a Hamptons‑inspired interior.

What began as a secret surprise soon became a shared dream. When Travis set out to commission a one‑of‑one Helderburg Defender for his wife, she asked to help design it. The result is Arvon, a D110 soft‑top built for Hamptons life, open‑air coastal drives, and family adventures year‑round.

Helderburg featured at Dream Escape. Step inside the world of Helderburg, where Paul Potratz channels his lifelong passion into creating bespoke Land Rover Defenders—each a unique masterpiece of British heritage and modern luxury. Discover how meticulous craftsmanship and personal storytelling combine to deliver more than a vehicle: experience rolling works of art designed for adventure, connection, and a life well lived.

Helderburg featured at GadgetVoize. This one-of-a-kind vehicle, a numbers-matching heirloom, was meticulously crafted for a returning client’s growing collection and is designed to embody the resilience, sophistication, and enduring legacy of its namesake.

Helderburg featured at Luxus.vz. In a market environment where rapid growth often erodes authenticity and exclusivity, Helderburg has chosen to protect the very foundation of its name.

Helderburg featured at This Is British. Helderburg has distinguished itself with a radical choice: not growth for the sake of growth, but staying true to craftsmanship, heritage, and exclusivity.

Helderburg featured at Atlantic Saints. The Rolex Daytona was once the watch nobody wanted. Dealers would throw it in for “a couple hundred bucks” to good customers. However, what the market ignored has become the thing everyone now covets.

Helderburg featured at OffRoadXtreme. There’s nothing quite like a Land Rover Defender, especially when it’s reimagined by Helderburg Defenders.

Helderburg featured at JustLuxe. Helderburg continues to set the benchmark at a time when vintage Land Rover Defenders are more sought-after than ever for restoration.

Helderburg featured at The Best Address. Helderburg, the acclaimed creator of bespoke, vintage Land Rover Defenders, is pioneering a new era in ultra-luxury automotive acquisition.

Helderburg featured at Tick-Talk. “Only real lovers of vintage Land Rover Defender will receive a Helderburg Defender tailored by Helderburg in the future,”

Helderburg featured at Slashgear. If you’ve ever done a double-take at a six-figure listing for a decades-old Land Rover Defender, you’re not alone.

Helderburg featured at VUE Atlanta. In a world where automotive restoration is often driven by profit, Helderburg stands apart as a brand built on passion, craftsmanship, and an uncompromising commitment to quality.

Helderburg featured at CarExpert. Land Rover Defender restomods don’t get much tougher than this – the armoured, weaponised Helderburg Bellatrix.

Helderburg featured at Signe. If you’re a fan of automotive craftsmanship, rugged British heritage, and ultra-luxurious custom builds, then Helderburg should definitely be on your radar.

Helderburg featured at The Best Address. The article dives deep into this burgeoning industry, showcasing how high-end businesses are helping affluent individuals safeguard their families and assets while preserving their quality of life.

Helderburg featured at MSN: Meet Bellatrix: a modified and armoured Land Rover Defender with enough gadgets to ensure that it wouldn’t look out of place in the next Bond movie.

Helderburg featured at BBC TopGear. Heck, it even has a smoke screen system. And yes, we can hear your jokes about that from here…

Helderburg featured at Robb Report. Based in Sharon Springs, N.Y., Helderburg Defenders reimagines the 90, 110, and 130 model variants, but insists the engine remains diesel.

Helderburg featured at AutosCommunity. Imagine a 300-acre farm in Upstate New York, not as a place of crops and livestock, but as a sanctuary for automotive artistry. This is Helderburg, where vintage Land Rover Defenders are reborn as $400,000+ works of rolling sculpture.

Helderburg featured at NEWSAUTO. A previous generation Land Rover Defender carries history but has also created its own value. Value that can become very expensive.

Helderburg featured at Elevated Magazines. Helderburg, an exciting new company restoring British Solihull-built left-hand-drive Land Rover Defenders, was born from a passion of hobbies and an interest in converting vintage Land Rover Defenders into luxurious daily drivers.

Helderburg featured at Luxe Infinity. Dans l’univers des restaurations de Land Rover Defender vintage, une entreprise se distingue par son savoir-faire inégalé et son sens du détail hors pair : Helderburg.

Helderburg featured at Road & Track. The original Land Rover Defender has passed from utility to luxury—with prices to match.

Helderburg featured at The Best Address. The exciting new company behind the world’s most expensive vintage Land Rover Defender restorations, with projects often exceeding $400,000 USD.

Helderburg featured at duPont Registry. Automotive luxury excellence meets off-roading legacy.

Helderburg featured at Autos Community Dubai. Helderburg is an exciting new company restoring British Solihull UK-built left-hand drive Land Rover Defenders. Based on a 300-acre farm in Upstate New York, Helderburg has exploded since launching in 2020, disrupting the vintage restomod Land Rover industry.

Helderburg featured at Bursd.com. Geografisk er vi i staten New York, firmaet hedder Helderburg, et forholdsvis nyt foretagende, der har forvandlet en hobby, til noget der ligner en besættelse eller specialitet, og selv om vi er i USA, handler det om to biler. Porsche 911 og Land Rover – men det er kun Land Rover Defender der kan bruges.

Helderburg featured at automobilemagazine.com.tr. Helderburg, an exciting new company restoring British Solihull UK-built left hand drive Land Rover Defenders. 

Helderburg featured at fleet.ie. Helderburg is a new company restoring British Solihull UK-built left hand drive Land Rover Defenders. Based on a 300-acre farm in Upstate New York, Helderburg has since launching in 2020 excelled in the vintage restomod Land Rover industry. 

Helderburg featured at abrbuzz.co.za. Helderburg, an exciting new company restoring British Solihull UK-built left hand drive Land Rover Defenders. 

Helderburg featured at Boosted.dk. Paul Portraz er ikke som folk er flest. Siden 2020 har han bygget Land Rover Defender-modeller om for millioner af kroner. En enkelt bil kan tage 3.000 timer.

Helderburg featured at Autoevolution.com. The newly founded firm restores left-hand-drive Land Rover Defenders built in Solihull, UK, with an out-of-this-

Helderburg featured at Wallpaper.com. East Coast Land Rover specialists Helderburg are committed to the very best, transforming the classic British utility vehicle into bespoke individual creations.

Helderburg on duPont Registry:
Helderburg’s meteoric rise is a testament to Paul’s unwavering commitment to quality, craftsmanship, and his passion for creating something that goes beyond mere vehicles.

Helderburg featured in The Land Report Magazine… Some think of it as the Out of Africa vehicle; others as the model of choice for the Australian Outback. We think of classic Land Rover Defenders as timeless treasures that are adept motoring over the peaks of the Colorado Rockies, cruising the sandy tracks of the Pine Barrens of Georgia or parked at the Maroon Creek Club in Aspen.

Helderburg featured in Shooting Sportsman Magazine… Meet Elizabeth. Yes, as the color and make hint, “she” is named in honor of Britain’s queen. The Land Rover Defender, upon which Elizabeth is based, and the Monarch have enjoyed almost equally long reigns, and both could be called classics. But this Elizabeth was disassembled and rebuilt from the gravel up.