Fewer Things, Better Things: Paul Potratz and Helderburg’s Long Game

Atlantic Saints

ATLANTIC SAINTS

The Rolex Daytona was once the watch nobody wanted. Dealers would throw it in for “a couple hundred bucks” to good customers. However, what the market ignored has become the thing everyone now covets.

Paul Potratz understands that arc instinctively. He was the quiet kid. He admired the misfits of motoring—old Defenders, air-cooled Porsches, cafe racers—when flashier novelties were easier to love. He prefers things with miles and memory.

“I’ve always been into vehicles—very specific vehicles—because that’s just my personality,” he says. “My dad wasn’t wealthy. He believed in having fewer items, but some of the best. People confuse ‘best’ with expensive. It’s not. It’s best quality.”

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